While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! podcast is about the latest tech PR tactics.
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Travis Van shares what is (and isn’t) working in tech PR and actionable steps you can take right now to set realistic expectations and leverage the trends proven to get your stories out there.
Travis Van is the founder of Tech News, one of the very few technologies that has transformed tech PR for the better. From his perch at Tech News, Travis tracks media movies, coverage trends and so much more. Travis is a longtime tech industry marketing and PR pro. He has worked with early stage founders at MuleSoft and Splunk with a particular focus around programming languages, developer frameworks, operating systems, and cybersecurity.
Travis, Morgan, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH TRAVIS VAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! podcast is about the latest tech PR tactics.
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Travis Van shares what is (and isn’t) working in tech PR and actionable steps you can take right now to set realistic expectations and leverage the trends proven to get your stories out there.
Travis Van is the founder of Tech News, one of the very few technologies that has transformed tech PR for the better. From his perch at Tech News, Travis tracks media movies, coverage trends and so much more. Travis is a longtime tech industry marketing and PR pro. He has worked with early stage founders at MuleSoft and Splunk with a particular focus around programming languages, developer frameworks, operating systems, and cybersecurity.
Travis, Morgan, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH TRAVIS VAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)