A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of product marketing at Shoreline.io, knows how to position the product to create a magnetic pull of energy from the right audiences. This week, episode 18 of the FiredUp! podcast is about product marketing strategies.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kristine Newman shares how a product marker is a key part in highlighting how the product can address the customer’s precise pain point early on and actionable steps you can take right now to create a cohesive and aligned product message between every step of the buying cycle.
Kristine Newman has 20 years of experience in marketing and product, focused on areas of GTM strategy, messaging and positioning, digital marketing, and integrated marketing campaigns. Before her role as VP of Product Marketing at Shoreline.io she was the VP of Product Marketing at SalientMG. And before that, Kristine was a Director of Marketing at Petco, and an SVP of digital Products and Solutions at BCW Global, one of the world’s largest, full-service, global communications agencies. Previously, Kristine worked at start-ups that enabled digital marketing programs for clients including Coca-Cola, Procter & Gamble, and MapQuest. She spent the first eight years of her career as a technology consultant at Accenture.
Kristine, Morgan, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH KRISTINE NEWMAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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LINKS MENTIONED IN THIS EPISODE:
A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of product marketing at Shoreline.io, knows how to position the product to create a magnetic pull of energy from the right audiences. This week, episode 18 of the FiredUp! podcast is about product marketing strategies.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kristine Newman shares how a product marker is a key part in highlighting how the product can address the customer’s precise pain point early on and actionable steps you can take right now to create a cohesive and aligned product message between every step of the buying cycle.
Kristine Newman has 20 years of experience in marketing and product, focused on areas of GTM strategy, messaging and positioning, digital marketing, and integrated marketing campaigns. Before her role as VP of Product Marketing at Shoreline.io she was the VP of Product Marketing at SalientMG. And before that, Kristine was a Director of Marketing at Petco, and an SVP of digital Products and Solutions at BCW Global, one of the world’s largest, full-service, global communications agencies. Previously, Kristine worked at start-ups that enabled digital marketing programs for clients including Coca-Cola, Procter & Gamble, and MapQuest. She spent the first eight years of her career as a technology consultant at Accenture.
Kristine, Morgan, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH KRISTINE NEWMAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE: