Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open source space!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Jonathan Symonds shares his strategies for appealing to users from all angles and actionable steps you can take right now to build an engaged community around your product that is proud to represent it.
Jonathan Symonds is the Chief Marketing Officer for MinIO where he is responsible for product marketing, demand generation and corporate awareness. Previously, Jonathan was the CMO of Ayasdi, a pioneer in the field of machine intelligence and was the VP of Marketing for GPU-powered analytics pioneer, HeavyAI. He has over 20 years of enterprise software and analytics marketing experience at Ace Metrix, 2Wire and Tandberg. He holds an MBA from Cornell and a BA from Washington and Lee University.
Jonathan, Morgan, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH JONATHAN SYMONDS:
X (Twitter): @minio
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE:
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open source space!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Jonathan Symonds shares his strategies for appealing to users from all angles and actionable steps you can take right now to build an engaged community around your product that is proud to represent it.
Jonathan Symonds is the Chief Marketing Officer for MinIO where he is responsible for product marketing, demand generation and corporate awareness. Previously, Jonathan was the CMO of Ayasdi, a pioneer in the field of machine intelligence and was the VP of Marketing for GPU-powered analytics pioneer, HeavyAI. He has over 20 years of enterprise software and analytics marketing experience at Ace Metrix, 2Wire and Tandberg. He holds an MBA from Cornell and a BA from Washington and Lee University.
Jonathan, Morgan, and Chris discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH JONATHAN SYMONDS:
X (Twitter): @minio
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE: