FiredUp! - The Startup Marketing Podcast

The Impact of AI on Marketing with Katie King

March 14, 2024 Firebrand Episode 27
The Impact of AI on Marketing with Katie King
FiredUp! - The Startup Marketing Podcast
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FiredUp! - The Startup Marketing Podcast
The Impact of AI on Marketing with Katie King
Mar 14, 2024 Episode 27
Firebrand

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape. 

Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’.


Katie and Morgan discuss:

  • To stay ahead, marketers should focus on leveraging AI tools as a foundation and further adding their unique value.
  • Continuous education and training are essential for staying relevant in the rapidly evolving field of AI.
  • While AI offers opportunities for innovation and efficiency, it is important to be aware of the risks at play. 
  • Maintaining a human touch and strategic thinking will remain crucial in differentiating oneself in the market.


CONNECT WITH KATIE KING:

AI in Business- Website

LinkedIn- AI in Business

LinkedIn- Katie King

X (Twitter)

Instagram @katiekingmba

YouTube


CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand


LINKS MENTIONED IN THIS EPISODE:

Send us a Text Message.

Show Notes Chapter Markers

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape. 

Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’.


Katie and Morgan discuss:

  • To stay ahead, marketers should focus on leveraging AI tools as a foundation and further adding their unique value.
  • Continuous education and training are essential for staying relevant in the rapidly evolving field of AI.
  • While AI offers opportunities for innovation and efficiency, it is important to be aware of the risks at play. 
  • Maintaining a human touch and strategic thinking will remain crucial in differentiating oneself in the market.


CONNECT WITH KATIE KING:

AI in Business- Website

LinkedIn- AI in Business

LinkedIn- Katie King

X (Twitter)

Instagram @katiekingmba

YouTube


CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand


LINKS MENTIONED IN THIS EPISODE:

Send us a Text Message.

The Impact of AI on Marketing with Katie King
How marketing use of generative AI is still in exploratory phase
Organizations must evolve and change to stay competitive in the face of AI-powered tools
Marketing tools and their impact on industries.
Marketers are at the heart of AI adoption along with potential risks
How organizations should approach developing AI best practices.
Individuals should educate themselves on AI and marketing
How those who innovate the most will reap disproportionate benefits
AI tools can help with grunt work
Fired Up Five Segment