Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new technology for more targeted and flexible OOH advertising campaigns. This week, episode 31 of the FiredUp! podcast is about measuring OOH advertising!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Ty Tinker shares how advancements in technology have changed the approach to measuring out-of-home advertising efforts and actionable steps you can take right now to establish the incrementality of your campaigns.
Ty Tinker is the Head of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring.
Ty, Morgan, and Ian discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH TY TINKER:
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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LINKS MENTIONED IN THIS EPISODE:
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new technology for more targeted and flexible OOH advertising campaigns. This week, episode 31 of the FiredUp! podcast is about measuring OOH advertising!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Ty Tinker shares how advancements in technology have changed the approach to measuring out-of-home advertising efforts and actionable steps you can take right now to establish the incrementality of your campaigns.
Ty Tinker is the Head of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring.
Ty, Morgan, and Ian discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH TY TINKER:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE: