Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week, episode 34 of the FiredUp! podcast is about Gen Z’s impact on buyer behavior!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Ian Baer shares that although often viewed as a “walking meme”, Gen Z is a more financially responsible and self-reliant generation that approaches decisions more thoughtfully. He also shares actionable advice startups can take to get in front of a Gen Z audience.
Ian Baer is the Founder of Sooth, an insights-driven decisioning platform and consultancy that makes marketing more successful for clients, creators, and consumers. He has over 35 years of experience leading some of the largest Ad brands in the world including Publicis and TBWA, in addition to being the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of Big Fuel Communications through their exit and an EVP for Deutch, has some incredible insights to bring to the table for startups.
Ian Baer, Morgan, and Ian Lipner discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH IAN BAER:
Email: hello@soothbetold.com
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE:
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week, episode 34 of the FiredUp! podcast is about Gen Z’s impact on buyer behavior!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Ian Baer shares that although often viewed as a “walking meme”, Gen Z is a more financially responsible and self-reliant generation that approaches decisions more thoughtfully. He also shares actionable advice startups can take to get in front of a Gen Z audience.
Ian Baer is the Founder of Sooth, an insights-driven decisioning platform and consultancy that makes marketing more successful for clients, creators, and consumers. He has over 35 years of experience leading some of the largest Ad brands in the world including Publicis and TBWA, in addition to being the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of Big Fuel Communications through their exit and an EVP for Deutch, has some incredible insights to bring to the table for startups.
Ian Baer, Morgan, and Ian Lipner discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH IAN BAER:
Email: hello@soothbetold.com
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE: