While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO program for Firebrand as he walks us through all things lead scoring: what it is, why organizations do it despite its challenges, and common approaches to take when implementing it. This week, episode 46 of the FiredUp! podcast is about the challenges of lead scoring!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Arman Khayyat shares the many challenges organizations face when getting started with lead scoring and actionable steps you can take right now to successfully implement a lead scoring strategy that aligns with your business goals.
Arman Khayyat is a digital marketing specialist with an analytical background focused on creative, data-driven growth. His focus at Firebrand includes organic and paid search, paid social, data analytics, and content curation. In previous roles, Arman has experience in digital marketing for SaaS and tech startups, paid advertising, and analytics for a startup agency.
Arman, Ian, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH ARMAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
East of Eden by John Steinbeck
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO program for Firebrand as he walks us through all things lead scoring: what it is, why organizations do it despite its challenges, and common approaches to take when implementing it. This week, episode 46 of the FiredUp! podcast is about the challenges of lead scoring!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Arman Khayyat shares the many challenges organizations face when getting started with lead scoring and actionable steps you can take right now to successfully implement a lead scoring strategy that aligns with your business goals.
Arman Khayyat is a digital marketing specialist with an analytical background focused on creative, data-driven growth. His focus at Firebrand includes organic and paid search, paid social, data analytics, and content curation. In previous roles, Arman has experience in digital marketing for SaaS and tech startups, paid advertising, and analytics for a startup agency.
Arman, Ian, and Nicole discuss:
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH ARMAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
East of Eden by John Steinbeck