FiredUp! – The AI Marketing Podcast
Buyers shortlist the vendors they already know. So do the AI systems answering their questions. For most AI companies that's a bigger problem than anything on the product roadmap.
FiredUp! is the show for marketers building brand awareness at B2B AI companies. Each week, hosts Morgan McLintic and Chris Ulbrich talk to CMOs, marketing VPs and comms leaders about the work itself: PR, SEO and GEO, paid and social media, and the complex business of making a technical story land with a buyer.
FiredUp! is hosted by the team at Firebrand, the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners. Learn more at firebrand.marketing.
FiredUp! – The AI Marketing Podcast
Latest Episodes
Dealing with a Security Breach
With the rapid acceleration of AI capabilities, cybersecurity vulnerabilities and supply chain attacks are surfacing at a concerning pace. From sudden infrastructure outages to critical third-party software exploits, technology startups face a ...
How to Pitch Business Press
Securing top-tier business media coverage in elite publications like The Wall Street Journal, The New York Times, Bloomberg, Fortune, and Axios is the ultimate dream for B2B tech founders and startup...
The Q4 2026 Playbook for GEO
B2B buyers are increasingly relying on artificial intelligence and chat interfaces to conduct software research and evaluate vendors before a sales representative ever enters the conversation. However, execution strategies for GEO and Answer En...
The AI Apocalypse - Bonus Episode
The broader media landscape has shifted overnight from discussions about data center pushback to intense, high-stakes debates over an outright AI apocalypse and existential technology risks. High-profile resignations from frontier labs like Ant...
How to Win More AI Citations with Shane Tepper
B2B buyers are no longer relying solely on traditional search engines to discover software and build vendor shortlists—they are conducting deep research inside AI conversations before sales teams ever hear from them. For startup marketing leade...
