FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Episodes
138 episodes
AI Search Monitoring Using Scrunch with Kevin White
Traditional SEO rankings are no longer enough to guarantee visibility as B2B buyers shift their research to AI engines like ChatGPT, Perplexity, and Claude. For many startup marketers, these platforms represent a blank space where traditional t...
Turning Events Into PR Wins
Event season is back, and for many marketers, it feels like a high-stakes gamble. You’ve invested in the floor space, the logistics, and the senior team's travel, but breaking through the noise of a crowded conference center is harder than ever...
Hiring Your First Sales Team with Andrew Boos
In 2026, B2B buyers are more insulated than ever. The explosion of AI-generated emails and automated cold calls has made it nearly impossible for startups to break through using traditional spray and pray tactics. On this episode of FiredUp!, w...
How to Announce New Products in 2026
The pace of software development is accelerating at an unprecedented rate, driven by AI tools like Cursor and Claude Code that allow companies to launch features faster than ever before. For startup marketers, this speed creates a new dilemma: ...
What’s New in Funding News?
You’ve spent months pitching investors, navigating due diligence, and finally closing your latest round of funding, only to realize that announcing it is harder than ever. With over 3,300 VC deals per quarter and a shrinking pool of dedicated v...
AI Agents and Vibe-Coding in PR
Is AI coming for your PR job, or is it just coming for the tedious parts of your workflow? Many communications professionals are stuck in ChatGPT limbo—using basic prompts but failing to unlock the true potential of AI agents and agentic workfl...
The Secrets of Rapid Response and Newsjacking
In the hyper-competitive tech landscape of 2026, waiting for your own "big news" isn't enough to stay relevant. Startups often struggle to break into top-tier publications or build relationships with new reporters because they are shouting into...
Burning Questions About Tech Marketing
As the first quarter of 2026 hits its stride, marketing leaders are facing a new kind of pressure. The traditional marketing playbooks are being rewritten by the shift from keyword-based SEO to AI-driven search. Are you prepared for the April 1...
Go-to PR Strategies for 2026
In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now is that corporate posts a...
Why OOH is Working for Startups in 2026 with Ty Tinker
In an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of skyrocketing CPAs on social platforms and a growing distrust of purely digital brands. In this ...
The State of Writing in 2026
In 2025, we saw a massive surge in AI-generated content, followed by an even bigger backlash from audiences tired of shallow, automated insights. If your engagement is dropping and your brand feels indistinguishable from the competition, you’re...
Turning Old Content into New Demand
Most startup marketers have hundreds of old blog posts that are either gathering digital dust or worse, being surfaced by AI search bots with outdated messaging and stale data. In an era where 89% of B2B buyers use generative AI to build their ...
Boosting AI Search with an LLM Cache with Jeff Reine
Traditional SEO is undergoing its biggest transformation in decades. We are moving from a world of "Search and Discover" to one of "Ask and Answer". If your brand isn't properly indexed by AI crawlers from ChatGPT, Perplexity, and Claude, you r...
The Best Podcast Strategies for 2026 with Andy King
With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of the podcasting industry...
Let's Put the Hosts in the Hotseat
Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like gaze" of a top-tier repor...
The Biggest Tech Marketing News of 2025
2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into the "AI or Die" reality that defined 2025 and why your old SEO strategy is no longer enough to su...
The Role of the Fractional CRO with Jonathan Tice
Many B2B startups find themselves stuck in "founder-sales jail," where growth is limited by the founder’s bandwidth and a lack of documented, repeatable processes. If you're struggling to bridge the gap between initial traction and a scaled sal...
B2B Advertising Beyond Google Ads and LinkedIn with Phil Parrish
Is your advertising strategy hitting a wall because you're only spending on Google Ads and LinkedIn? For scaling B2B startups, relying solely on these two networks limits your reach, increases your cost, and prevents precision targeting of high...
Tech Marketing Predictions for 2026
Are you worried about your current B2B marketing strategy in the new year? The landscape is shifting rapidly, dominated by AI search and a tightening focus on efficiency. If you're still relying on old SEO tactics and gated content, you're fall...
Content Marketing Trends for 2026
Is your content strategy for 2026 ready to go? Or have you created your strategy without looking at updated information? Many content marketers are still prioritizing quantity over true audience value, and the rapid evolution of AI tools is dem...
Is All Publicity Good Publicity?
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pai...
OOH in the AI Era with Rick Robinson
In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasting money. On this episod...
Messaging in the AI Era
The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in...
