FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Episodes
68 episodes
Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement
The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive ...
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Episode 67
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40:53
The Changing Role of the CRO with Daniel Rock
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to...
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Episode 66
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36:00
Working with Your VC with Nate Martins
With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the c...
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Episode 65
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37:40
The Rules of Rapid Response in PR
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic tha...
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Episode 64
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40:34
The State of Podcasting
With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on t...
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Episode 63
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39:56
The Lost Art of B2B Product PR
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a w...
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Episode 62
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44:17
A Guide to Gated Assets
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the F...
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Episode 61
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48:59
How to Launch Your Company from Stealth
In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so ...
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Episode 60
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26:05
The Role of Marketing in Driving Revenue with Christine Schaefer
Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares h...
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Episode 59
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43:21
How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes lo...
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Episode 58
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45:31
How to Create Corporate Messaging
Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that...
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Episode 57
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42:33
How to Recruit a Marketing Team with Chris Jensen
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest...
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Episode 56
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34:32
How to Improve Your Copywriting
Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pu...
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Episode 55
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45:18
How AI Can Power Personal Connections with Dave Sifry
In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of your past connections and b...
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Episode 54
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56:24
Setting Up a Fractional CMO for Success with Jessica Zall
Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a pa...
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Episode 53
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51:17
Lessons from a Year of Podcasting
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and ...
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Episode 52
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30:23
How to Avoid Burnout
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp!...
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Episode 51
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21:51
Announcing Funding in H2 2024
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the num...
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Episode 50
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49:14
Unlocking New Use Cases with Neha Bajwa
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing ...
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Episode 49
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46:54
Starting Out with Account-Based Marketing with Ajay Khanna
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that jou...
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Episode 48
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46:39
How to Take Your Startup to the Next Level with Michelle Denogean
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on...
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Episode 47
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34:04
Lead Scoring Challenges with Arman Khayyat
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it ...
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Episode 46
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44:21
How Agencies Price Their Work
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of ...
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31:12
How to Measure Marketing Performance with Grant Johnson
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing ...
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Episode 44
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42:15
Burning Questions About PR - Part 2
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This wee...
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Episode 43
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45:41
