FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Episodes
54 episodes since 2023
Setting Up a Fractional CMO for Success with Jessica Zall
Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a pa...
September 12, 2024
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Episode 53
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51:17
Lessons from a Year of Podcasting
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and ...
September 05, 2024
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Episode 52
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30:23
How to Avoid Burnout
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp!...
August 29, 2024
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Episode 51
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21:51
Announcing Funding in H2 2024
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the num...
August 22, 2024
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Episode 50
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49:14
Unlocking New Use Cases with Neha Bajwa
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing ...
August 15, 2024
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Episode 49
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46:54
Starting Out with Account-Based Marketing with Ajay Khanna
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that jou...
August 08, 2024
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Episode 48
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46:39
How to Take Your Startup to the Next Level with Michelle Denogean
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on...
August 01, 2024
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Episode 47
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34:04
Lead Scoring Challenges with Arman Khayyat
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it ...
July 25, 2024
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Episode 46
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44:21
How Agencies Price Their Work
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of ...
July 18, 2024
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31:12
How to Measure Marketing Performance with Grant Johnson
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing ...
July 11, 2024
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Episode 44
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42:15
Burning Questions About PR - Part 2
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This wee...
July 04, 2024
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Episode 43
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45:41
250 Startup Marketers Share Their Plans
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out ...
June 27, 2024
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Episode 42
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42:56
How to Manage an Agency
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging,...
June 20, 2024
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Episode 41
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50:24
Startup Marketer Outlook
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup...
June 13, 2024
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Episode 40
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42:04
Looking Inside the Dark Funnel with Josh Grose
We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s h...
June 06, 2024
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Episode 39
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48:18
Avoiding Sales Enablement Mistakes with Stacey Justice
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it...
May 30, 2024
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Episode 38
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31:11
The Essentials of Crisis Comms
The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s re...
May 23, 2024
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Episode 37
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39:56
When to Pitch a Media Exclusive
When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pr...
May 16, 2024
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Episode 36
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1:01:13
An Intro to DSPs with Richard Lowden
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across ...
May 09, 2024
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Episode 35
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52:22
Gen Z’s Impact on Buyer Behavior with Ian Baer
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how s...
May 02, 2024
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Episode 34
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53:31
Where to Start with Market Research with Sean Campbell
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the ri...
April 25, 2024
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Episode 33
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55:35
Trends in Content Marketing
The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effectiv...
April 18, 2024
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Episode 32
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49:28
Measuring OOH Advertising with Ty Tinker
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measu...
April 11, 2024
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Episode 31
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48:51
Burning Questions About Content Marketing
Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and A...
April 04, 2024
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Episode 30
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40:52
The Future of Programmatic Advertising with Sean Crawford
The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us to...
March 28, 2024
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Episode 29
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45:15