FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
Why GEO is a Team Sport
As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your rankings and maximize your AI search impact. This week, episode 107 of the FiredUp! podcast is about why GEO is a team sport!
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In this episode of the FiredUp! podcast, the Firebrand team shares the importance of having all of your teams working together on GEO and actionable steps you can take right now to coordinate your efforts across your PR, content marketing, SEO, affiliate marketing, and influencer marketing teams.
Morgan, Nicole, and Chris discuss:
- GEO as an extension of SEO: On-site optimizations you would normally do for SEO—like a fast site, quick loading times, and proper HTML markup—will also apply to geo.
- PR’s new crucial role: AI search tends to favor journalistic sources, with one report showing that 27% of LLM citations come from news publications. This means getting editorial placements is more important than ever for geo.
- How your competitors are shaping your brand's narrative: Competitors can influence AI's perception of your brand by publishing their own listicles and content that discusses your company.
- Why third-party validation is key: In addition to journalistic sources and owned content, roughly a third of citations come from third parties, including influencers, analysts, and review sites like G2 and Capterra.
Think about your team. Are your SEO, PR, and content teams aligned on a geo strategy? Get everyone in a room to work out responsibilities and start tackling this new frontier together.
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