As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling!
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In this episode of the FiredUp! podcast, Ian Lipner shares how companies can leverage the data they are already accessing to tell a story and actionable steps you can take right now to find media coverage-worthy trends that journalists can actually use.
Ian Lipner has been in PR for 25 years focusing on technology clients. He founded and ran the Washington DC Office of LEWIS which is where we worked together and he helped the company launch its research division. After that, Ian joined the crisis communications agency called LEVICK, where he managed the company's emerging brands and their cybersecurity practice before he joined Firebrand.
Ian and Morgan discuss:
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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