FiredUp! - The Startup Marketing Podcast

How to Measure PR with Richard Bagnall

November 30, 2023 Firebrand Episode 12
FiredUp! - The Startup Marketing Podcast
How to Measure PR with Richard Bagnall
Show Notes

PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are advancing in a way that allows companies to holistically evaluate outcomes of their efforts for awareness, reputation, and lead generation. Richard Bagnall, Co-managing Partner of CARMA and board director at AMEC joins us today to share his wealth of knowledge on the topic, giving actionable advice on what and where to focus measurement efforts on. This week, episode 12 of the FiredUp! podcast is about how to measure PR! 

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In this episode of the FiredUp! podcast, Richard Bagnall shares why measuring PR still proves to be difficult, even after all this time and actionable steps you can take right now to understand what is best to measure, based on your business goals and find the right tools to do so. 

Richard Bagnall is the Co-managing Partner of CARMA, a technology and consulting company blending technology and talent to deliver insight to their clients. In addition to this, he has held several voluntary roles including chairing the global professional trade association, AMEC, between 2016 and 2022. Richard led on the development of the Integrated Evaluation Framework which is acknowledged today as international best practice. He is Mr PR Measurement.

Richard, Morgan, and Ian discuss:

  • AMEC’s Integrated Evaluation Framework takes the helicopter view of the Barcelona Principles and gives organizations the ability to measure in a realistic, meaningful way. 
  • Attainable ways for startups to look at measuring PR- depending on their goals.
  • Less focus on Share of Voice and more intentional focus on what is working for the company as an individual. 
  • How much of a company’s budget should be allocated to PR measurement tactics. 
  • What to bring into your PR measurement tech stack. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!



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