Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “right way” to get through to developers through authentic approach and relationship building. This week, episode 13 of the Fired Up! Podcast is about DevRel and technical copywriting.
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In this episode of the Fired Up! Podcast, Erik Dietrich shares best practices for reaching developers through content, communities and other authentic engagement strategies, forgetting the traditional marketing approaches that often get denied.
Erik Dietrich is the CEO of Hit Subscribe, a unique marketing business that helps companies reach software engineers with content. Surprisingly, his background is not in marketing but rather in roles as a programmer, software architect, dev manager, CIO, IT manager, and strategy consultant. Erik has used his diverse background and experience to transition into his current role in technical marketing.
Erik, Morgan, and Chris discuss:
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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