The Future of Programmatic Advertising with Sean Crawford

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to continue delivering effective paid media campaigns. This week, episode 29 of the FiredUp! podcast is about the future of programmatic advertising!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Sean Crawford shares how to navigate the upcoming challenges in programmatic advertising for both B2C and B2B companies and actionable steps you can take right now to leverage new tech trends and tools to stay ahead of the game. 

Sean Crawford is the founder and CEO of Rhebus, a company that provides innovative solutions for real-time bidding and programmatic advertising. In previous roles, Sean has served as the President of Bidstack Group PLC, a leading in-game advertising platform, the Chief Media Officer of RockYou, a social media gaming company that reached over 75 million users and an SVP at Adap.tv, one of the original programmatic video advertising platforms. His core competencies include strategic partnerships, business development, marketing, international expansion, and platform operations.

Sean and Morgan discuss:

• The upcoming changes in third-party cookies pose challenges but companies can still rely on their first-party data and explore alternative targeting methods.
• The future of AI and machine learning plays a crucial role in improving targeting and optimization in programmatic advertising. 
• Chatbots could become major players but raise questions about using other companies’ content without compensation. 
• Programmatic advertising will evolve to focus on understanding user interests across many different platforms.
• How Rhebus helps creators distribute content and generate revenue through platforms like Roku and Fire TV.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH SEAN CRAWFORD:

Website

LinkedIn

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED IN THIS EPISODE:

Untangled by Lisa Damour

The Subtle Art of Not Giving a F*ck by Mark Manson

Chapters

• 0:00 The Future of Programmatic Advertising with Sean Crawford
• 5:43 Companies will rely on their own data, not just cookies, for targeting audiences.
• 10:35 Facebook's use of AI tools to understand user intent and interests has helped them reverse a revenue hit from Apple's privacy changes.
• 18:50 Google's ad dominance will continue despite chatbot competition.
• 22:03 The issue of low-quality content on the internet will self-correct over time as advertisers become more discerning and less likely to support poor-quality sites.
• 25:51 Rhebus helps businesses and independent creators distribute their content on streaming platforms like Roku and Fire TV.
• 33:00 Distributing content through various platforms, including TVs and mobile devices, to reach a wider audience.
• 38:54 Fired Up Five Segment