Burning Questions About Content Marketing

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to all of that and more. This week, episode 30 of the FiredUp! podcast we’re answering your burning questions about content marketing!

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The questions Morgan and Nicole cover are:

• What are some ways I can dip my toes into video marketing?
• How many emails should I have in an email drip campaign and what key metrics should I focus on?
• What type of content should I gate?
• What is the best way to use Chat GPT for copywriting?
• How many blog posts should we be putting out per week?
• What is interactive content and how can I get started creating some?
• Should I start a podcast?
• How can I link content like a blog post to a lead?

Have your own burning question? Email us at firedup@firebrand.marketing!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

• 0:00 Burning Questions About Content Marketing
• 6:08 Email marketing best practices and open rate improvement.
• 10:59 Click to open rate is more important than click through rate as it indicates engagement with the email content.
• 15:40 Consider the stage of your business and the age of the content when deciding whether to gate or ungated content.
• 20:24 Start small when it comes to blog posts, especially for small teams or individuals with limited resources.
• 24:45 Consider the stage of your business and the age of the content when deciding whether to gate or ungated content.
• 33:11 Content marketing strategies and attribution.