How to Manage an Agency

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podcast, our team sits down to share their insider tips for maximizing your partnerships through effective agency management. This week, episode 41 of the FiredUp! podcast is about how to manage an agency!

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In this episode of the FiredUp! podcast, the Firebrand team breaks down the 7 fundamental elements that go into a successful agency-client relationship and actionable steps you can take right now to foster the type of collaboration that allows you to get the most out of the agency. 

Ian, Morgan, and Nicole discuss:

• Choose an agency that aligns with your business needs, budget, and culture. 
• Set realistic, mutually agreed upon goals that consider available resources. 
• Thoroughly brief the agency on your company and its core objectives. 
• Foster ongoing and open communication channels with regular feedback check-ins.
• Identify root causes for issues, focusing on being transparent and finding solutions.
• Execute plans and implement ideas to achieve results. 
• Take the time to understand the agency’s business and support its continued growth.

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Chapters

• 0:00 How to manage an agency.
• 7:08 The importance of collaboration and resource allocation in PR initiatives.
• 11:13 Setting realistic goals with an agency requires a good relationship, mutual understanding, and shared success.
• 16:00 Expert agencies ask questions to understand client's goals and provide tailored solutions.
• 19:38 Marketing leaders use briefings to coordinate efforts and align messaging across teams.
• 23:12 Best practices for agency-client collaboration.
• 27:55 The need for agency-client collaboration and real-time feedback for effective PR strategies.
• 35:06 How to handle mistakes in marketing campaigns.
• 38:44 Execution is key to success, as approved content must be published and converted into results.
• 43:09 Understand the agency's business and value their time to build a successful relationship.