250 Startup Marketers Share Their Plans

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans!

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In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business. 

Morgan, Nicole, Ian, and Chris discuss:

• Late-stage startups feel more confident than early-stage startups in their ability to grow, maintain, and reward their teams. 
• Over 50% of companies are confident about increasing their budgets in 2024. 
• The top goals for startup marketers are improving overall marketing efficiency and reducing customer acquisition 
• Data-driven decisions are a focus, but confidence lags in optimization. 
• Economic uncertainty remains the biggest challenge for early-stage startups.
• Buyer behavior is beginning to stabilize with the same amount of touchpoints needed, yet turnover remains a challenge. 
• Nearly half of the companies surveyed are optimistic about conditions improving in Q4 and beyond.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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LINKS MENTIONED:

The Startup Marketer Outlook Report

Chapters

• 0:00 250 Startup Marketers Share Their Plans
• 6:46 Later stage companies feel more confident in their ability to grow and retain teams.
• 11:01 Startup marketers aim to accelerate fun velocity, build executive team profile, and create new categories.
• 15:37 Startups prioritize cost control and efficiency, reflecting caution in the market.
• 20:28 Marketers lack confidence in making data-driven decisions.
• 28:28 Marketers see a decrease in buyer touchpoints before conversion, with 35% reporting same level as last year.
• 34:19 Startup marketer optimism despite economic uncertainty.