How to Improve Your Copywriting

Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pull back the curtain on our own processes of writing and tips and tricks we have learned over the years to help you overcome writer's block, maintain your brand voice, and elevate your copywriting skills. This week, episode 55 of the FiredUp! podcast is about how to improve your copywriting! 

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In this episode of the FiredUp! podcast, the Firebrand team shares some different approaches you can take when sitting down to write a piece of content and tips for becoming a more interesting, succinct, and effective writer.  

Morgan, Nicole, and Ian discuss:

• Conduct thorough research to back up arguments, provide valuable insights, and build credibility.
• Experiment with different drafting techniques, like writing out of order to find what works best for you. 
• Overcome writer's block by letting go of perfectionism, embracing messy first drafts, and refining later in editing. 
• Avoid common pitfalls like overly formal language, wordiness, and assuming the audience’s knowledge. 
• Ways to effectively use AI in your writing and when to avoid it altogether. 

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Chapters

• 0:00 How to Improve Your Copywriting
• 2:53 You should be thinking about the audience and the goal of the writing before starting.
• 4:23 Feeling comfortable with the facts and having a clear direction are key indicators of sufficient research.
• 7:56 Experiment with different approaches to drafting in order to find what works best for you.
• 16:01 Strategies for overcoming writer's block.
• 21:52 Having a second set of eyes is valuable in editing but not always necessary.
• 26:59 The challenge of capturing someone else's voice and the importance of research and validation.
• 34:14 When to appropriately and effectively use AI in writing.
• 36:24 Common pitfalls in writing.
• 39:08 Tips for improving your writing skills.