FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
How to Recruit a Marketing Team with Chris Jensen
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the hiring process, Chris shares his insider perspective to help companies stay ahead of their competition and secure highly sought-after talent. This week, episode 56 of the FiredUp! podcast is about how to recruit a marketing team!
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In this episode of the FiredUp! podcast, Chris Jensen shares best practices for startups looking to build effective marketing teams in a competitive market and actionable steps you can take right now to guide your next marketing hire.
Chris Jensen is the Director of Business Development for JBC Work Genius, a recruitment agency that focuses on marketing roles. With over 24 years of B2B business development experience in the staffing and recruiting industry, he has a deep understanding of staff augmentation, direct hire, and payroll services in the IT, Engineering, Digital, Creative, and Marketing space.
Chris and Morgan discuss:
- A glimpse into the current job landscape and which roles are in high demand.
- What hiring managers can do (and alternatively what to avoid) to stand out amongst competitors.
- While some benefits have normalized, salaries for high-demand marketing roles remain competitive.
- Offering remote or hybrid work options can significantly expand the candidate pool and give startups a competitive edge.
- What to expect when interviewing and hiring Gen Z talent.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH CHRIS JENSEN:
Email: Chris Jensen <CJensen@workgenius.com>
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
HiBob.com: 11 challenges with Gen Z: Workplace strategies to maximize Zoomers' potential
Participation Marketing by Michael Brito
