A Guide to Gated Assets

Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting offers that speak directly to your audience, optimizing your lead capture forms, and more! This week, episode 61 of the FiredUp! podcast is a guide to gated assets!

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In this episode of the FiredUp! podcast, we share our expert insight into which types of content should be accessible to all, which content is best kept gated and actionable steps you can take right now to maximize the impact of your gated assets. 

Morgan and Nicole discuss:

• Not all content should be gated; you should consider your audience and the value of your content before making the decision. 
• While gating content can be beneficial, it’s essential to strike a balance between exclusive, valuable content and accessible information. 
• What goes into creating a gated asset that performs well and the type of content that often performs better than others. 
• How to optimize your landing pages and nurture sequence to get the most out of your gated content. 

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LINKS MENTIONED:

A Startup’s Guide to PR Measurement

The Firebrand Lead Scoring Template

Chapters

• 0:00 A guide to gated assets.
• 2:02 If you’re gating content, you should provide valuable and helpful content that resonates with the audience.
• 4:42 Pros and cons of gating content.
• 11:30 Ungated content can drive more organic traffic and build trust with the audience.
• 16:23 Gating certain case studies can work, but traditional challenge-solution-results case studies should not be gated.
• 18:49 Qualities of a good gated asset.
• 26:36 Common mistakes people make when it comes to gating content.
• 37:27 You should have a comprehensive promotional strategy for your gated content.
• 40:32 The importance of email nurturing after a lead converts on a gated asset.