FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
The Lost Art of B2B Product PR
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how companies can adapt their strategies to keep up with current market dynamics, how to leverage data-driven storytelling, and so much more! This week, episode 62 of the FiredUp! podcast is about the lost art of B2B product PR!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the firebrand team discusses the decline of traditional product reviews that are forcing companies to rethink their product PR strategies and actionable steps you can take right now to pivot the strategies your company is using to cut through the noise and stand out amongst competitors.
Morgan, Chris, and Ian discuss:
- Making the shift from focusing on product features to framing the messaging in a way that highlights the problems that the product solves.
- Using the data and insights generated by a product to create unique and compelling stories that showcase the product’s capabilities.
- The rise in alternative review channels such as influencers, industry analysts and review sites.
- Leveraging a company’s own user conference to announce product news can maximize event impact and create a buzz for product launches.
While the approach has evolved, product PR remains an essential component of a comprehensive B2B marketing strategy, helping to maintain visibility, communicate innovation, and support broader brand messaging. What will you do to keep up with the trends?
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
