The State of Podcasting

With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enhance overall content strategy, and so much more! This week, episode 63 of the FiredUp! podcast is about the state of podcasting!

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In this episode of the FiredUp! podcast, the Firebrand team shares high-level podcasting stats and trends as we near the end of 2024 and actionable advice you can take to tap into podcasting’s immense potential for brands. 

Morgan, Ian, and Nicole discuss:

• Leveraging podcasting to humanize your brand, speaking directly to your audience, and putting a face and a personality to your content.
• Approaching your podcast like your marketing funnel and using the data to inform future content decisions. 
• Determining the format that works best for you, considering factors like audio only vs. video, evergreen content vs. timely content, etc.  
• How AI is making the world of podcasting more accessible, creating more opportunities for user engagement. 
• Creative ways to leverage the podcast industry for your business without starting a podcast yourself. 

As we look ahead to 2025, podcasting is only expected to grow in both the number of podcasters and listeners. As you plan your content and marketing strategies for the new year, consider how your business might leverage this medium to generate visibility and growth. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

• 0:00 The State of Podcasting
• 1:57 Current trends and audience dynamics as we near the end of 2024.
• 3:39 Using podcasting as a conversion tool that humanizes your brand.
• 9:22 Approach podcasting as a funnel-like strategy.
• 14:30 Choosing the right podcast format and content that works for you and your audience.
• 22:05 The role of podcasts in your sales funnel.
• 26:18 Podcasts offer highly targeted advertising opportunities, making them attractive for brands.
• 37:20 Future trends in podcasting.