The Rules of Rapid Response in PR

In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp! podcast is about the rules of rapid response PR. 

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In this episode of the FiredUp! podcast, the Firebrand team shares how the expectations and practices of rapid response PR have evolved over the years, insider tips for how to get your voice heard, and actionable steps and insider tips for how to get your brand’s voice heard. 

Morgan, Ian, and Chris discuss:

• Successful rapid response requires being valuable and relevant to the reporter, not just “hijacking” the story for personal gain.
• Building relationships with reporters is more important than ever, as they rely increasingly on their social networks and inboxes to find sources. 
• Common mistakes companies make when pitching for rapid response PR. 
• Actionable advice to get the most out of your rapid response PR strategies. 

Remember, success in PR is not binary; every pitch is a learning opportunity to grow and evolve from.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

• 0:00 The Rules of Rapid Response in PR
• 1:17 Defining what rapid response means today compared to ~20 years ago.
• 7:02 How does rapid response fit into your broader PR program?
• 12:38 The changing expectations and practices in media relations.
• 13:20 Common mistakes and success factors in rapid response PR.
• 13:59 Building trust and establishing credibility with reporters is becoming more important than ever as reporters are changing how they find their sources.
• 14:13 Tools and techniques to use in rapid response PR.