Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement

The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about startup strategies for 2025: navigating social shifts, AI, and PR measurement!

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In this episode of the FiredUp! podcast, the Firebrand team unpacks some significant marketing and PR developments that impact agencies and brands alike and shares their insider advice for how you can stay ahead of the industry trends.

Morgan, Nicole, Chris, and Ian discuss:

• The Omnicom and IPG merger signals a trend of larger holding companies seeking to gain scale and efficiency amidst industry disruption from tech firms. 
• The potential TikTok ban is forcing brands to diversify their social media presence and focus on building community through their owned media channels like email and blogs.
• Emerging social network platforms like Blue Sky present both opportunities and challenges for brands; it’s necessary for brands to do their research and consider the fit.
• While new tools like Memo aim to provide better attribution metrics, accurately measuring the impact of PR efforts remains a constant challenge.
• Tools like OpenAI’s Sora engine that can generate text-to-video content present both exciting visual possibilities and ethical concerns around deepfakes and brand safety.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

• 0:00 Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement
• 4:14 How the Omnicom/ IPG merger will impact the PR industry.
• 10:02 What the impending TikTok ban means for brands.
• 12:45 Why emerging platforms like BlueSky might not be the right place for brands.
• 23:03 Measuring attribution still poses challenges, even with new tools hitting the market.
• 30:46 The exciting possibilities and fearful challenges that OpenAI’s Sora presents.
• 34:34 Balancing free speech with the need for platform moderation.