The Biggest News of 2024

2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024!

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In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technological advancements that shape the future of startups.   

Morgan, Chris, Ian, and Nicole discuss:

• With Trump’s re-election, we can expect to see implications on tech policies and Silicon Valley’s priorities rising to the top. 
• Interest rate cuts correlate with increased venture capital flow; startups are becoming more optimistic. 
• OpenAI’s advancements indicate a new era in AI capabilities, but we still have a long way to go. 
• The Omicron IPG merger signals the beginning of more companies following suit to become more agile.
• The potential TikTok ban will cause brands to reconsider their social media strategy. 

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LINKS MENTIONED:

Ep 67: Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement

Chapters

• 0:00 The Biggest News of 2024
• 2:04 The impact of Donald Trump’s second term on tech startups.
• 4:05 How the interest rate cuts will impact venture capital.
• 12:48 OpenAI’s new 01 model means more AI advancements are coming.
• 27:33 What the Omicom IPG merger means for the future of marketing agencies.
• 31:11 The implications for social media and marketing that the potential TikTok ban brings.
• 36:37 The future of social media and content strategy.
• 39:36 Looking ahead at what’s to come in 2025.