Burning Questions About PR and Marketing [Part 3]

Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up time and time again. Topics like the credibility of market research, choosing the right newswire, data security concerns with new technologies, and so much more are at the forefront of our listeners' and client’s minds. That’s why this week, on episode 75 of the FiredUp! podcast, we are answering more of your burning PR and marketing questions!

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The questions that Morgan, Ian, Chris, and Nicole answer in this episode include:

• How many people should we survey for our market research to be credible with the media?
• Why is my landing page not converting?
• Do I need to issue a press release for every announcement?
• The world is on fire about DeepSeek; should I use it in my marketing campaigns or proceed with caution?
• How do I track my leads down the funnel after they’ve converted? 
• Can I review a reporter's article before it gets published? And if not- what can I ask a reporter to change once it has been published  

Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

• 0:00 Answering Burning PR and Marketing Questions
• 3:45 How to increase conversion rates on landing pages.
• 6:42 Investing in brand awareness to increase conversion and trust.
• 12:08 Choosing the right newswire when making an announcement.
• 16:45 Data security concerns with DeepSeek.
• 19:39 How to track leads down the funnel.
• 24:55 Reviewing and potentially correcting reporter articles.