What Makes a Good Media Pitch

On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!

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In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field. 

Morgan, Chris, and Ian discuss:

• Relevance to the reporter’s expertise and interest is a crucial element.
• Pitch your news in a timely manner before it becomes outdated. 
• Keep your pitch concise and straight to the point as much as possible. 
• Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
• Provide a unique perspective or angle that the reporter can’t get elsewhere. 

Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves. 

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Chapters

• 0:00 What Makes a Good Media Pitch
• 2:32 The components of a good media pitch.
• 11:09 How to make your media pitch stand out.
• 16:47 Relevance, timeliness, and tailoring are required in effective pitches.
• 21:42 Leveraging conflict, celebrity, and impact in the news.
• 31:19 The value of offering a unique angle in your pitches.