
FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
What is Happening at TechCrunch?
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, episode 91 of the FiredUp! podcast is about what is happening at TechCrunch?
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In this episode of the FiredUp! podcast, the Firebrand team dives into where TechCrunch has been, the current status of the publication, and what the future holds.
Morgan and Chris discuss:
- The history of TechCrunch: how it started, who it sold to over the years, and where it stands today.
- Longtime TechCrunch employees are transitioning out; what does this mean for the publication's future?
- TechCrunch is shifting its focus to AI, climate tech, transportation, and general tech news, so other publications may be a better fit for funding news.
- TechCrunch’s events business remains a significant revenue source, despite other changes to the publication.
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X (Formerly Twitter)